00;00;03;08 - 00;00;16;29
Chris
Hello and welcome to the ending Body Burn Out Show. We are your host, Chris and Filly co-founders of a multi-award-winning winning functional medicine practice, serving busy people with energy, mood and gut issues.
00;00;17;00 - 00;00;24;27
Filly
While busyness, addictive doing, people pleasing and perfectionism might be the norm, it's not normal and it's a major contributor to health issues.
00;00;25;00 - 00;00;38;06
Chris
Our goal with this show is to give you a holistic root, root cause approach to healing your body so that you don't have to continue doctor or diet hopping or popping a gazillion supplements hoping something might stick.
00;00;38;06 - 00;00;46;09
Filly
Sorry, get ready to heal your body, get your spark back deeply, connect with yourself and step into the life of your dreams.
00;00;46;12 - 00;00;57;00
Chris
Let's dive in.
00;00;57;02 - 00;01;21;07
Filly
Hello it is Filly here. Welcome to the show. Before we dive into this episode today, which I'm so excited to share with you, I just wanted to do another quick announcement about my book hour in pre-release month this month. So my book Ending Body Burn Out A Functional Medicine Guide for busy women with energy, mood and Gut Issues is soon to be released by the end of this month.
00;01;21;07 - 00;01;57;27
Filly
Now we're doing a little special deal. So if you pre-order your book before it is physically released at the end of the month, not only will you be the first people to get the book, but also you will access almost $300 worth of bonuses. So that will include our beating body burnout and perfectionism. Short course, a live communicating with symptoms Intimate workshop with Chris, an AI plus a bonus NLP process recording which will help to switch off symptoms and my gut movement masterclass.
00;01;57;27 - 00;02;27;29
Filly
So if you purchase the book before the end of the month, you will get immediate access to all of these resources, which will essentially complement your reading of the book. Also also look out for details on the book tour that is coming to a city near you. I'm so excited about that. Okay, so today in the episode I am chatting to the Beautiful Helen Marshall, who is founder of Primal Alternative.
00;02;28;05 - 00;02;55;19
Filly
I have been following Helen and Primal Alternative for many years, probably when I first started eating healthy whole food and I was missing the bread and the cookies and the cakes, I stumbled across primal alternative by a local primal list in Tasmania, and I was like, Oh my gosh, this bread is amazing. And you make healthy cookies and pizza bases and it is all grain free.
00;02;55;19 - 00;03;25;00
Filly
And what I love about Primal Alternative two, which is really helpful for clients off of people who are currently on healing protocols, is that there are options that a Low-Fodmap Paleo Keto Vegan Nut three Helen and her primal esters have got you covered. Now. Helen is also one of our sponsors of the book Ending Body Burn Out, so I am so incredibly grateful for her to for backing up the book.
00;03;25;00 - 00;03;50;21
Filly
Even before she was able to read a draft, she was on board straightaway. She's like, I love what you do. We align so much in our own stories and in our own mission, which you will learn from Helen today. And so I just really wanted to get her on the podcast as well to share her own ending body burnout story and also the ripple effect that she is creating with Primal Alternative.
00;03;50;23 - 00;04;17;25
Filly
So her official bio. So Helen's mission is to empower people to be accountable to their purpose with a new business model freedom, the primal ester license. The model was born from a desire to share a successful grain free food business model. As a health coach, Helen saw firsthand how people fell off the wagon as they missed comfort food staples like bread, pizza, pastries and cookies.
00;04;17;27 - 00;04;40;25
Filly
So she created nourishing alternatives to the foods every one loves, and they literally sold like hotcakes. Helen gets the struggles many face finding a vocation that aligns with their values, so she packaged everything she learnt about creating a food business from home whilst on a healing journey, raising a family and designing a lifestyle around the things she loves.
00;04;41;02 - 00;05;08;10
Filly
The Primalista licence meets the needs of many people in all areas of their lives vocational, financial, mental, spiritual, social, physical and to date, over 291 prima listers have joined Primal Alternative in Australia, New Zealand, USA and UK. So before ditching the rat race, she was a fitness instructor and personal trainer, then a business manager for a leading recruitment company in the city.
00;05;08;12 - 00;05;38;01
Filly
Helen has interviewed people all of her life, listening to their desires around health, work and lifestyle has combined those skills to bring her greatest contribution. Yet the primalista licence. Helen lives in 100 acres of wilderness in Albany, W.A. with her husband Mike, and their teenage children, Sam and Millie. She likes Body Balanced body step and body pump, massage, coffee with her bestie, sunbathing, meditation, walks in nature and champagne in the spa.
00;05;38;01 - 00;05;55;04
Filly
And I know you are going to absolutely love Helen. Stay to the end because we get a little bit off track, but not really at all around. Also, the inner guide.
00;05;55;07 - 00;06;02;13
Filly
Hello, Helen. Thank you so much for coming on our podcast. I'm so excited.
00;06;02;15 - 00;06;05;22
Helen
Thank you. Fil It's very cool to be here. Yay!
00;06;05;22 - 00;06;10;15
Filly
We actually did a swap, see? So I feel like I've only just spoken to you.
00;06;10;17 - 00;06;13;05
Helen
Me again. Sorry.
00;06;13;08 - 00;06;32;26
Filly
No need to apologise. Okay. Sorry. When we have our guests coming on to the ending, what you found out. Sure. We love to get to super personal straightaway. So what got you? Well, actually, first of all, what got you into nutrition and using food as medicine, which I think is probably leading to your own body burn out story.
00;06;32;28 - 00;07;00;11
Helen
Absolutely. Well, yeah. So I. I am lucky to be born into a family of cranks as they self self named. So my mum and dad always cooked everything from scratch. There was always home cooked meals. My dad always had a veggie patch. They were into going to the gym, going to yoga, doing transcendental meditation. They were really kind of cool parents to have nice.
00;07;00;11 - 00;07;22;17
Helen
So I've always been trying to be healthy, you know, and I guess veered away from my parents. My my mum and dad are awesome. They never like, get swept away with the trend, you know, they've always had butter, they've always had full fat milk. They never went the low fat route, but I did because I was obviously peer pressured and socialised into that kind of life.
00;07;22;17 - 00;07;45;11
Helen
And I was in the fitness and wellness industry from the age of 14. So I was really bad at sport, at school. No, I was always doing defence in netball. Seibold knows that's the worst position to play. Nobody will ever throw the ball to me because I was used to close my eyes and go like that. So I got into aerobics as my kind of like activity and I loved it, you know, moving my body to music.
00;07;45;11 - 00;08;14;28
Helen
It was amazing. And I actually started teaching aerobics at the age of 14 and started working in gyms. And the message there was always low fat, high carbohydrate calories in, calories out. How many calories can you burn in the step class? There wasn't really any regard well, there was no regard for nutrient density and or additives. You know, like chugging down Pepsi Max was fine because it had more calories in it.
00;08;15;01 - 00;08;41;15
Helen
And also, as a teenager, I suffered quite a lot from acne. Like looking back, it probably wasn't too bad. And as a child, a lot of recurring tonsillitis. So I was a mum and dad worked full time, so I was at doctors quite a lot with repeat prescriptions for penicillin. And then when I had my acne, I was on something called Oxy Tetracycline, which I remember the name of it because I was on that many repeats of it.
00;08;41;17 - 00;09;10;19
Helen
And most people that I mentioned this to raise their eyebrows and say, Oh my goodness, that's an extremely potent antibacterial antibiotic, which is great because it gets rid of all the bacteria on your skin and prevents that, but it also gets rid of bacteria in your gut. So great. So I'm like that, not so good. I remember like being at uni and being like super depressed, like lying in bed just crying and crying and crying and that kind of continues on.
00;09;10;19 - 00;09;30;23
Helen
Like, you know, you sort of look back in time and you think, Oh, I can see now where you can put these pieces together. So I kind of carried on high functioning, bumbling along. And then, yeah, it was, it was when I got really into food as medicine was to heal from my body burn out.
00;09;30;26 - 00;09;41;02
Filly
So what was happening like what others say. You mentioned the acne. What other symptoms were you experiencing and how old were you say 14 when. Yeah.
00;09;41;04 - 00;10;02;07
Helen
14 when I started doing the aerobics and then 19 when I had the acne situation. And then, you know, I carried on with life. I mean, like really big spells of feeling sort of quite down and nothing too serious. And, you know, being from the north of England and the mentality was like, cheer up, love, you know, it might never happen.
00;10;02;10 - 00;10;23;14
Helen
You know, get pull your socks up, get up, that kind of thing. But I can see probably now, you know, with hindsight, what a glorious thing that is. There's probably a lot of good stuff going on that was causing that kind of like flat mood. And it wasn't really until after I'd had my second kids that I really started to really kind of go downhill from there.
00;10;23;14 - 00;10;43;01
Helen
So I'd always had issues with reflux and heartburn and the things that were sort of coming up for me right before I had my complete crash. So we had to. So I worked in corporate and left corporate to be with baby number one because I had that horrible tone. You know, when I was at work, I felt like I should be with him.
00;10;43;01 - 00;10;59;29
Helen
And then when I was with him, I felt like I was letting them down at work. And I just can't do this. I just left my corporate career and I was always I've always been the highest earner, the breadwinner in our marriage. And it was a huge pressure, huge, huge pressure. And I was like, I don't care how we're going to make ends meet.
00;10;59;29 - 00;11;21;08
Helen
I just trust that we will. And I don't know how he did. I think Mum and Dad helped set quite a lot because my husband was an on an apprentice wage at the time and we had a huge meal, a huge mortgage, and I did anything I could to earn money, you know, like delivering leaflets, babysitting this like the worst jobs just to kind of pay the bills and put food on the table.
00;11;21;08 - 00;11;43;05
Helen
Right. And then as we were living in suburbia, that started to annoy me as well. So I'd left the corporate world and then I was like, is this it? You know, in this five by two, the pool in a spa with walking distance to the primary school in the cafe strip. I'm like, This is what I'm meant to once this is like, you know, Nirvana.
00;11;43;05 - 00;12;02;24
Helen
And I was like, this is is this it? This is just not what I want. So we decided to make a tree change and we moved to 100 acres of complete wilderness after my second baby was born. And so we were living we were building a building on our wilderness block. My husband was working seven days a week.
00;12;02;24 - 00;12;24;24
Helen
He's a carpenter, so he's working on other people's homes during the week and then building ours at the weekend with to little kids. No, you know, I'm from the UK, obviously by the accent. My husband's from New Zealand. No family ties cause it was super, super full on. And all of a sudden we moved in and managed to keep the keep everything together till we moved in.
00;12;24;26 - 00;12;47;04
Helen
And then I just got this just wretched, wretched, awful, chronic nausea. Like, I just felt sick all of the time. I was constipated. It'd that was something that had been like a kind of long term issue for me, and especially then when I had kids, because it wasn't really enough time to kind of sit on the loo and wait for a bowel movement because it was always something that needed to be done.
00;12;47;06 - 00;13;09;00
Helen
I had really bad insomnia, so I was really exhausted all day, dreaming of hopping into bed on the night. And then I'd get into bed and start singing some kids theme tune to, you know, something on ABC for kids in my head, like some kind of torture, couldn't sleep. And as it turned out, I went to see a natural path and she did a few tests and I had leaky gut.
00;13;09;03 - 00;13;30;14
Helen
I had small intestinal bacterial overgrowth, which I now know goes kind of hand in hand with constipation. And my kind of like default mood was just like, What's the point? Like, what's the point? It was too hard. I went for every single test at the doctors. I was like, so sad. And I was dying of a horrible disease because my whole body was aching.
00;13;30;17 - 00;13;55;02
Helen
I had plantar fasciitis. You had to wake up in the night to pop Nurofen to go back to sleep because I egged so much, which I now know is kind of like a catch 22, because that makes the worst. Yeah. And it was really it was just a real mother of a body burn out. That kind of, I guess, had been on a slow build since being a teenager.
00;13;55;04 - 00;14;12;19
Filly
We sound so similar. Our stories, I'm like, Oh, this is okay, so you went to the naturapath, did some tests, leaky gut, SIBO. What was your your journey for healing?
00;14;12;22 - 00;14;34;20
Helen
Well, lots of supplements and liver detox. See kind of phase two stuff to do and, and for me, the main thing that I knew, it was almost like it kind of dropped and intuitively that I needed to go gluten free. I was like, She's just going to tell me to go gluten free. So I was like, okay, well, let's just go gluten free.
00;14;34;20 - 00;14;54;09
Helen
That can't be hard. And I'm very type-A, so I was like straight off to the shops, right? Gluten free breads, gluten free cereal, gluten filled, you know, just the swaps. And it was so disappointing because, like, I was like, what is in this product? It was like just all sorts of soy and emulsifiers and Amazon. And besides all of that, it tasted like cardboard.
00;14;54;09 - 00;15;17;13
Helen
It was like, so disgusting. It was very, very disappointing. And I remember just feeling so deflated like, Oh my goodness, how am I going to live like this? It's horrible. But as you know, you're only a couple of clicks away from paleo when you go down the gluten free route. So I decided that in for a penny, in for a pound, I might as well just knock out, you know, seed oils as well as gluten and might as well take out grains altogether.
00;15;17;20 - 00;15;17;29
Helen
I did a.
00;15;17;29 - 00;15;18;20
Filly
Zero ordering.
00;15;18;25 - 00;15;37;05
Helen
An alcohol free coffee, a coffee for Easter, and I did the lot and I really needed it. It was like a really good kind of reset for me. Yeah, that's kind of how I it took a while for the nausea to go. It was kind of come back, you know? So I was a bit of a word or a little bit tired.
00;15;37;09 - 00;16;03;00
Helen
But I remember just that after about a week or so, just kind of like this veil lifting, I'm just like, Wow, oh my goodness. You know, the colours are brighter and the music sounds better. And I've got that little glimmer of there's there is a point to all of this, you know, which kind of gives you those little glimmers, just kind of give you that inspiration to keep on going, right?
00;16;03;02 - 00;16;31;16
Filly
Yeah, I remember actually, it was after my second baby, too. You did a stool test. So many pathogens, including parasites, and I think it was about a couple of days after killing off the parasites. I was driving my oldest to the day care, and prior to that, very similar like mood was the point. I had a lot of anxiety and stuff as well, but I just remember that cloud of something lifting off me.
00;16;31;18 - 00;16;52;25
Filly
And it was it was actually, I would call it a spiritual experience because the sun was shining in my face. I was as I was driving across a bridge and I just felt like, oh my goodness, not only like, wow, I'm actually starting to feel even better than what I ever have before, but these parasites are actually affecting my mood.
00;16;52;28 - 00;16;55;23
Filly
It's like, what the heck?
00;16;55;26 - 00;17;08;07
Helen
It's so it's so cool. It's a really, I would agree, a very spiritual. It's like a feeling of connection. A connection, though. Like a disconnect did from source. Yeah. It's so cool.
00;17;08;12 - 00;17;17;11
Filly
Yeah. So with more hindsight and wisdom, what do you think the root cause or causes were for you?
00;17;17;13 - 00;17;56;21
Helen
MM That is a good question. Well, I reckon probably from a physical perspective it might be kind of nervous system stuff. Now I was pretty stressed out, which I had, which means I had very low stomach acid and I think, you know, my dad had what he called during those years a nervous stomach. And my grandma was very the same, very kind of like a overthinking kind of with like that kind of overthinking, anxious, busy kind of genes and yeah, so I think that was which led to lower stomach acid, which then led to Ciba because, you know, it wasn't breaking down the fear properly.
00;17;56;24 - 00;18;39;03
Helen
I think a congested liver, which meant I wasn't producing in a file, which is leading to just big food particles of growth of bacteria, constipation. Like I said, no time to sit down for a proper bowel movement. And then yeah, just I think maybe from sort of more of a spiritual or a mind perspective. I think for me that mixed pressure I felt to be a stay at home mom, but also the need to work to make ends meet, you know, And also like I loved I love my kids and I loved being at home, but I needed something a bit more than just washing and still, you know, domestic bile, as I call it,
00;18;39;05 - 00;18;58;27
Helen
like, it's lovely. I love looking after my home and, you know, making beautiful food and being in my veggie patch and doing my yoga and all of that kind of thing and being with my kids. But I needed something more where I could like fulfil a passion, give me that fulfilment, something a bit of a creative outlet. Yeah.
00;18;58;27 - 00;19;12;23
Helen
So a bit of combination. And you know, I think that's a question we might all, you know, we'll always kind of trying to think and get to the root cause of what was it and what is it. Yeah. Good question.
00;19;12;29 - 00;19;23;28
Filly
Yeah, I think you picked up a lot of, a lot of good things. I think too when you said I'm a bit of a type-A personality, it's like type-A personality. But you found out.
00;19;24;00 - 00;19;26;07
Helen
You.
00;19;26;09 - 00;19;42;11
Filly
Until you actually understand your your patterns and the way that you kind of like do things and then you're like, okay, cool. Now what? I now know I can change or I can leave in a way that that doesn't go a bit crazy.
00;19;42;14 - 00;20;01;07
Helen
Yeah, yeah, yeah. And to just be really conscious of the signals that your body gives you because it tells you straight away. But we try and, you know, push it down like, you know, reflux for me is always the first one. Like you're is the first sort of, you know, red flag. Not good. Something's going down. You're rushing around too much.
00;20;01;07 - 00;20;15;16
Helen
You're not sharing your food. You're not present while you're eating Your stomach. Acid is low or you've, you know, given too much of a nudge reading your book too late into the night, not getting enough sleep, had too many nights where you've had a glass of wine. You know all of these? Yeah, Yeah.
00;20;15;18 - 00;20;40;03
Filly
It's like just keeping everything in balance and in check. Using pain. Yeah, Yeah. Okay. So the grain fee, free eating was a big part of your journey, and he got some really cool results around that using that method. Tell us about your business, Primal Alternative, which I just love. Why did you start these? What makes your products special?
00;20;40;03 - 00;20;45;21
Filly
Just the especially for people who might not know what Primal, primal alternatives.
00;20;45;23 - 00;21;07;08
Helen
Oh, all right. Well, after I was feeling so good eating a paleo primal lifestyle, I really just felt it's almost like when you're on a healing journey, it's a very selfish and inward time, and it has to be like that because you're not used to 21 while you're feeling this crap, this is that, right? And then you need to prioritise yourself first.
00;21;07;08 - 00;21;21;12
Helen
But when you start to feel better, you know, like the day you're driving to day care and you go to the bridge, like really? And how I felt too, I was like, Oh my goodness, who knew you could feel so better just by changing what was on the end of your fork like mind blowing. This is just incredible.
00;21;21;12 - 00;21;38;03
Helen
And I was going on about it. To anyone who listen. And every time somebody said, Oh, I've got this or that, I'd like prescribing the the primal diet to them, you know? And my friend said to me at the time, Jeez, it's just like you found God. And I was like, Oh, I guess I'm getting a bit boring.
00;21;38;05 - 00;22;05;06
Helen
So I decided to qualify as a primal health coach so that I could help other women book, help them, like in a helpful way instead of just boring the pants off them. So I started writing, coaching sessions one on one sessions. I'd have like chats at my has primal chats where women come around and talk about their experiences and I started baking because I told you about that supermarket bread was just disgusting.
00;22;05;08 - 00;22;26;21
Helen
So I just tweaked some family favourite recipes, you know, because Mike said to me as my husband, the chippy husband, he said, We're not doing this without cookies. So it's like, okay, well, I just changed like the self-raising flour to almond meal in the margarine for organic butter and the white sugar for coconut sugar and the, you know, compound horrible chocolate from the supermarket.
00;22;26;21 - 00;22;54;04
Helen
So 70% cacao chocolate. And the result of the cookie was like so much nicer than the original. So it's like on a roll. What else can I do? Pizza, pizzas, bread and and cereal and all the things that you kind of miss. And they were really nutrient dense. You know, the bite I was making was with, like, eggs and zucchini and, you know, really amazing ingredients and very nourishing and just felt so good.
00;22;54;04 - 00;23;10;25
Helen
But you didn't feel like you were missing out. And so my all my health coaching clients like, this is great. I feel so good and I'm dead good during the week, you know, down on the meat and veg and soak in my nuts and doing ferments and doing meat stock. But by the weekend I can't be bothered anymore.
00;23;10;27 - 00;23;22;05
Helen
So, you know, I've gone and I've ordered a pizza I've got to Domino's. And I thought, oh, I've fallen off the wagon so I'll just drain this bottle of red wine and then I might as well just eat the ice cream as well because you know.
00;23;22;07 - 00;23;22;25
Filly
Is do it.
00;23;22;25 - 00;23;45;27
Helen
All and just throw it out the window, the baby out with the bathwater. Yeah. So I was like, well, you know, like, why don't I give you some of these pizzas that I really have in? And so I did. And so their results, so just it went from, you know, on the wagon, off the wagon to never feeling like they're missing out because they never had to be that, you know, I can't have this thing.
00;23;45;29 - 00;24;03;05
Helen
And then before I knew it, like I was just doing this, like for friends. But then before I knew it, the local pizza guy, Massimo, who's like, authentic Italian, he was like, I want to have your pizza in my shop. He still sells them to this day. And then a couple of health food shops got in touch.
00;24;03;05 - 00;24;32;19
Helen
And then the local farmer said, You should have a stall at the markets. People would love to buy your products. So I went and did it. And then, yeah, that's kind of how it how it all started. And I guess what makes the products special is that they taste nice, which is good, and it's sometimes like there's a few paleo breads out there, but I don't know many of the paleo pastries or wraps or, you know, brownies, pancake mixes.
00;24;32;19 - 00;24;56;21
Helen
I just find everything that we missed and just put it out there so everything's, you know, homemade with love, which is really super important. Think the love that goes into food when it's homemade versus in a factory, you know, in plastic, you know, before, of course, being all on shelf. Life and profit margin is a different vibe to something that's been handmade locally.
00;24;56;21 - 00;25;08;12
Helen
So with a food food mile issue covered and also we use cellophane packaging as well. So the plastic, which is a big value proposition of mine as well.
00;25;08;14 - 00;25;30;24
Filly
Yeah, I can't remember when I came across Primal Alternative, it would have been a few years ago, but before that I was making a lot of stuff myself because it was really hard to find something really good quality, especially in Tasmania, like the little local area I live in. And when I caught your bread, I'm like, This is not like the bread I make.
00;25;30;25 - 00;25;57;20
Filly
I found that when I was trying to make bread grain free, it just all fell apart. And I don't know what your secret recipe is that yours are like sakawa like you can actually cut them and they don't just crumble everywhere and super nutrient dense too. So I, I love just having like a piece of toast with some peanut butter brekky and that doesn't eat for like three or 4 hours.
00;25;57;22 - 00;25;58;13
Filly
It's amazing.
00;25;58;17 - 00;26;22;10
Helen
It's so filling, it's so filling and, you know, like it was trial and error. I'm not just saying. And then I just changed the recipes and all that. Like it was like so many failed. So much failed. And, you know, I don't know how much money, but lots of, you know, almond meals, not cheap. So luckily we've got chickens, so they kind of like recycled back into eggs and we could have another crack.
00;26;22;12 - 00;26;42;03
Helen
But yeah, it's hard because you're not working with gluten, which kind of sticks everything together. You're not working with starch, you're not working with sugar. So those are all the things that make cakes and biscuits work. Yeah, you've got to take that out. It does. It's a bit of a chemistry situation to try and get it to work properly and not just crumble.
00;26;42;06 - 00;27;04;00
Filly
Yeah, and what I love to about your products is it's not just primal or grain free, but you kind of, you, you actually have quite a lot of a range of different healing diet recommendations if someone's vegan ethically or to heal or if someone is on the lower fodmap there's so many or keto you've just got everything covered.
00;27;04;00 - 00;27;05;05
Filly
Yeah, it's great.
00;27;05;05 - 00;27;20;15
Helen
That's amazing. That's pretty much because that's that was my diet and then keto and then tried low-fodmap and then gaps, you know. So it's been learnt through the whole journey. I'm like, Oh, what am I going to have? And I can't have eggs now. So you know, I did the ECG test and they're like, UK eggs, you can't eat dairy.
00;27;20;15 - 00;27;40;08
Helen
I'm like, Oh my goodness, what else can I eat? You know, it's just so there's always something in the primal alternative range for whatever protocol you're on and even even lunchbox, you know, nut free stuff because it's quite hard to find some nut free paleo stuff as well. Yeah, because you know, these are the things we face, right?
00;27;40;08 - 00;27;42;00
Helen
And these are the journeys we go on.
00;27;42;02 - 00;28;06;12
Filly
Yeah. It's so good. Honestly, so many clients, people I know myself is just like, Oh yeah, I don't have to make everything from scratch because people are busy as well. And so it is much easier just to buy something rather than making every single thing. Okay, so you have a pretty incredible business model. So you started making Primal Alternative and then what happened?
00;28;06;12 - 00;28;16;11
Filly
Did things just get like a bit out of control? Are you are you thinking, how can I make this Australia wide or even worldwide?
00;28;16;13 - 00;28;36;10
Helen
Yeah, yeah, a bit of a combination. So it got busy and then, you know, you know, it's like with social media and organic reach and stuff that BP having people like over eight saying, Oh, can you say no worries because we don't use any preservatives, you know, it drive that everything takes so long from way and be like just the box of mould.
00;28;36;10 - 00;28;53;27
Helen
And I was like, Oh, this isn't going to work, you know? So there was like that practical part of it, and I wanted to get the product to more people because I knew it could really help. But also I was doing a bit of personal development work around that time, you know, those annoying questions that people can remember.
00;28;53;27 - 00;29;14;22
Helen
There's like two people in particular, but this one guy's like a local millionaire real guru in like the personal development space and he was like, he came to one of my, like how to Go Paleo workshops. And I was like, I know what you doing here is really intimidating. And then I just wanted some nice mums there, you know, is quite to him to come in.
00;29;14;22 - 00;29;17;10
Filly
He comes.
00;29;17;12 - 00;29;34;19
Helen
Hey, well this was all black. Oh, black T-shirt, black pants. And then he said to me, you know, he said, you know, you've created a really good business, but I said, Yeah, it's great. You know, I'm making like $500 a week profit. It's it's really happy because. Oh, that's good. What how are you going to grow the business from there?
00;29;34;19 - 00;29;59;05
Helen
I was like, What a stupid question, you know, in my head, like, I'm so happy with $500 a week. Why would I want to do anything more with it? So he kind of planted the seed and then I was doing some work with a really cool she does circle work. She's called me savvy and she does like this Dare to flourish questionnaire where she'll ask you annoying questions that no one has got time for.
00;29;59;05 - 00;30;22;26
Helen
Like, what are your values? What are your priorities? How do you want to go through the day feeling what drains you, What inspires you, what strengthens you? What tools have you got that support you? And who do you need permission from and what would you what are you going to do to kind of mitigate risk by planning for hurdles and speed bumps?
00;30;22;26 - 00;30;34;28
Helen
And what tools have you got to overcome those, you know, to be expected? Unexpected? It's just like, oh, goodness me, he's got time for this. This is so it was so irritating.
00;30;35;01 - 00;30;36;21
Filly
So, you know.
00;30;36;24 - 00;30;39;02
Helen
And so it's just, you know.
00;30;39;05 - 00;30;41;17
Filly
Just get me some paleo bread.
00;30;41;20 - 00;31;05;09
Helen
Yeah. Yeah. Strategy and I'll do it. So, you know, like my background, my corporate career was in recruitment, and I told you about my time as a fitness instructor, right? So I was always talking to women, always around health and then with work for ten years and recruitment. And I never had I'd always heard that women want to be like, fit enough to be there for the family and run around after the kids and and with work.
00;31;05;09 - 00;31;33;01
Helen
They wanted to do something that fit in around the kids. But there was no job. SAT there felt like it's a complete patriarchal model, you know, like there's nothing unless you want to do. You even have four weeks off a year. It's there's nothing there for you. There's nothing that fits around family, you know, leave available people and, you know, women like more variety, Like they might do a little bit of this and they want to do a little bit and volunteer there and classes with girls.
00;31;33;03 - 00;31;54;23
Helen
And, you know, so so it's a little combination of both of those things, thinking, you know, I want to get these products more people and there's not there's nothing for the women out there. And then kind of just in a moment of this, that that really sort of rare moment in between one thought and the next thought about this idea dropped in.
00;31;54;25 - 00;32;21;05
Helen
I didn't sort of sit there and, you know, get a marker pen and whiteboard and brainstorm how grab group business. It just dropped in and it said, you need to just share this business model, just all the stuff you've learnt about, you know, getting your kitchen approved and the labels and the recipes and the pricing and how to make a sale and how to like post things on Instagram and all of that stuff that's really hard and really trips people up in business.
00;32;21;07 - 00;32;39;06
Helen
Just share that with them and like I'm not a child, I don't know. That's what it's like to have sisters, really, but I knew that I wanted to create this like sisterhood where we could all be in it together and learn from each other and celebrate each other because, you know, families are great and everything, but they don't really get it when it comes to what you're doing.
00;32;39;06 - 00;32;45;17
Helen
You know how. That's nice, Mum. Oh, that's nice, love, you know. But they don't really get it as much as you know, you get it.
00;32;45;21 - 00;32;47;21
Filly
Is Soul Sisters.
00;32;47;23 - 00;33;09;03
Helen
Soul sister. It is. So I just thought okay. And I knew that if I didn't run with this idea and manifest it or make it real, then the idea would just go to someone else and someone else to do it. So I was like, Oh, what? Me? And that day I went to see three really inspiring women like my massage therapist and my best friend.
00;33;09;03 - 00;33;27;15
Helen
And then Millie, who was the one who asked me all as nine questions, and I just said, Look, this ideas come in. I should, you know, a licence and a business model. What do you mean? And I think if anyone had gone in, must be kidding. Like no one is. Are you kidding me? No one's going to go for that.
00;33;27;15 - 00;33;46;26
Helen
I would have never done it. But luckily those three women said, Oh my goodness, what a good idea. You have to do it. So I just kind of thought, okay, I didn't know what to do next, but I just trusted that if this idea had come from the source universe, God, what are we going to say? Then the next steps would follow.
00;33;46;28 - 00;33;55;15
Helen
So I just set out to do it. And even to this day now, I still follow that same same guidance. It's pretty cool.
00;33;55;15 - 00;34;08;28
Filly
They're so cool. Oh, I'm getting goose thumbs. I'm like, How, how, when? What year was it when you started Primal Alternative in terms of the prime A-listers?
00;34;09;00 - 00;34;25;14
Helen
Okay, so I started the brand in 2014 and then received the idea in 2016. So it's seven years now since we launched the Prime list. The licence. Yeah, Yeah. At the time of recording this podcast. Yeah.
00;34;25;16 - 00;34;52;26
Filly
So cool. So cool. So you're very big, it sounds like on the inner God. What does that what does that look like to you? Is it what you were just explaining? Sometimes you just get these like magical, inspiring thoughts, or how else do you follow that guide and also around lifestyle. So you will say believe that when you can tidy up your lifestyle, you can channel into that God more so.
00;34;52;29 - 00;34;56;21
Filly
And I'm like totally on board with that too.
00;34;56;23 - 00;35;19;10
Helen
Yeah, 100%. Like, I really think that when you clean up your your diet and you clean up your environment, I think as within, so without, you know, so if you're living in a cluttered house then it kind of makes you feel cluttered in your head. Yeah. And yeah, so, so there's that. But also mostly for me, the main one was clearing up the diet.
00;35;19;10 - 00;35;44;00
Helen
Just felt like just an open channel almost just cleared up all of that. I don't know, just, just fog or something that was there. But I used to think that intuition or your inner guide was reserved for special women with crystal balls. And I even used to actually pay a really awesome woman to access my guides like a girlfriend.
00;35;44;00 - 00;36;00;26
Helen
So can you tell me what my guides say until she says she said to me, like you can actually do it yourself. Like you don't need to come to see me, but you know you can do it yourself. And she told me about like, different you know, you've heard everyone sort of like a clairvoyant, but there's lots of different Clare's.
00;36;00;29 - 00;36;33;20
Helen
There's about ten of them. Right. But most of the ones that are most common are things like clairvoyant, which is things you see Clare sentence, which is what you feel. AUDIENCE Which is what I am. So it's like you hear voices but not in a crazy way and that you need to be sectioned. Yeah, So, so a really easy way to kind of like test what your dominant Clarisse is, just to ask it a really factual yes or no question.
00;36;33;21 - 00;36;58;19
Helen
So it could be something like Am I in Launceston and you like I'm like, no that's what I can hear it like, no, but some people might feel it like, no, you know, someone might might say a big flashing no in front of them and just ask a few more questions like that. You've got, you've got, you know, you've got a dominant one, you've got all of them, but you have a dominant one and then you can just practice.
00;36;58;19 - 00;37;18;01
Helen
I just started talking to my, you know, going out for walks in nature, talking either just asking questions in my head or actually talking out loud. And then it doesn't have to be like big life changing decisions, like how will I grow my business or how will I create financial freedom or how alone manifest the love of my life.
00;37;18;03 - 00;37;47;28
Helen
It can be just like, What am I going to wear today? Like and simple things that it kind of just becomes in a knowing that guides you through everything. Like and without all that decision fatigue, all like weighing up pros and cons, which I do, you know, so, so yeah, so it's quite interesting. So I've practised talking to my guides and one day I just decided that I'd ask for a la it's a female entity office.
00;37;48;00 - 00;38;08;26
Helen
And I said to her one day, I said, What's she, what's your name? And she said, It's Pam. And I was like, That's a really daggy name for like a cool, you know, I'm Pam. And then I said, What? Pam? Like, what's that show for? And she said, It's the primal alternative. Mother Oh, that's like, Oh, that's so true.
00;38;08;26 - 00;38;34;25
Helen
And, and it's almost like and, you know, we might lose some listeners here, but this woman's crazy. But it's true, so bear with me. So it's a bit like, you know, and you brew picture of vinegar and you have a mother and then I can give you a SCOBY for my kombucha and you can take the SCOBY to your house and you can grow your own compared to that, Right?
00;38;34;28 - 00;38;48;11
Helen
It's exactly the same. And that is in essence, what the Prime Minister licence is, right? It's a business model that's worked for me and I give a little bit of essence to you and you can do that in your life and I just think it's the coolest thing ever.
00;38;48;13 - 00;38;50;25
Filly
It's all from Pam.
00;38;50;27 - 00;38;51;22
Helen
Thanks.
00;38;51;25 - 00;39;21;01
Filly
I love that. I kind of. That actually makes a lot of sense. Maybe I use different words that definitely I'm more of a kinaesthetic person so I'll feel how I feel when something's right or when something's wrong. And that'll usually be like tension in my body or histamine type symptoms. But then when it's right, it's just it's this beautiful energy going, knowing, yeah, just, just the warm and fuzzy.
00;39;21;03 - 00;39;33;20
Filly
Yeah. And then, and what you were saying about how what was it, what did you use the word parts. The different parts or the different voices. Different different class.
00;39;33;22 - 00;39;36;18
Helen
Different class. Yet which class you almost dominant class.
00;39;36;25 - 00;40;05;26
Filly
Yeah. Okay. So, So feeling that we sometimes like with our clients because as different parts of us as well and sometimes different parts of show up when you know maybe it's actually not quite the situation where they should be showing up. And so I've done a bit of work as well around like the characters, the characters or the parts of me that all live at the table, but they're all like, I can't ditch any of them.
00;40;05;26 - 00;40;27;28
Filly
They're all part of me. Sometimes they're their role or their voices need to be changed or quietened though. And I actually did this the other day. Something happened where I was a bit triggered and I'm like, Oh, that is irrational. So I sat down with my parts and I had a few show up just with my eyes closed, talking to them and starting questions.
00;40;27;28 - 00;40;48;18
Filly
And I had one that was like fearful feely, and she was wearing these a blue jumper that had an umbrella on it, and that was the same jumper I will when I on my first day of kindergarten when I didn't want to go to school and I was in my bedroom crying. Anyway, it was so funny. That is adult filly.
00;40;48;21 - 00;41;11;01
Filly
The fearful feel was wearing the same jumper. And so I'm like, I love you. Thank you. I know you're always trying to keep me safe, but hey, let's, like, maybe change up your clothes. Let's put some armour on you and you just going to be on the watchtower so that if there's real danger, you're still there. And I'm listening to you.
00;41;11;03 - 00;41;24;09
Filly
But you don't have to. You know, it was an email that came through or something and, you know, like small little things that actually don't matter. You can be quiet now.
00;41;24;12 - 00;41;42;09
Helen
Yeah, but it's funny because even it an email and you know, that's kind of the world that we live in. There are things like the mosque threat will come through a text or a Facebook comment or an email like it's not actually someone at your door for a physical scrap, you know, but it has the same we have the same reaction to it.
00;41;42;09 - 00;41;59;08
Helen
Right. And and I love how you talk about the parts. I talk about it, too, but as a not a part of me. So I would call them doubts and fears and they kind of over here on the left side and that's appears like little jumped put up all the time. Listen to me. With all these reasons why you should go ahead and do the thing you want to do.
00;41;59;10 - 00;42;22;00
Helen
And and it's great and you just got it. So thank you so much that some safe. But you know what? This is just an experiment. Experiment. And that makes them go, okay. So the gunman, authorities keep going and they just it's not like they go away. It's not like you get to this transcended fears. They are never scared of anything and nothing triggers you.
00;42;22;03 - 00;42;41;05
Helen
You don't worry about things or people don't upset you. You're like, what are you just not human, you know? And I think we've got to just really allow those feelings to be there and and to really feel them, you know, feel them, to heal them. And so it's easier said than done. Sometimes it is the demands and things to get done.
00;42;41;05 - 00;42;46;09
Helen
And, you know, some days we're better at than others. But it's a good it's a good practice.
00;42;46;12 - 00;43;09;12
Filly
It is. It's good, like I said that I kind of talk to that worry, fear or the fearful feeling is, hey, it's okay. Thank you. But we're going to try something new now, like it's safe to try something new. And, you know, you just stick by me, that's all. Good. You going to, like, make sure that, you know, I still say stay safe, but we're just trying new.
00;43;09;12 - 00;43;20;29
Filly
So it's almost like you're actually guiding your guide or the pot is the part of you that might be holding you back, even though that their purpose is to love and protect you.
00;43;21;01 - 00;43;39;24
Helen
Yeah. Yeah, totally. And if you don't evolve that, then you just keep me in the same, same devil at the next level. If you're looking for an easy way to remind it. So it's really important. Yeah. Spend that time, sit down with you. Different parts and different characters and having those conversations.
00;43;39;26 - 00;44;10;27
Filly
Yeah, I love it, but I'm okay. So a lot of our listeners are in a state of body burn out, whether that's energy, mood got issues and stuck in that business trap. So when it comes to eating healthy, I know that for a lot of people it's actually really difficult to maintain a healthy diet and lifestyle. So what would you say just to finish off the conversation, your best tips it ditching deprivation because we don't want people to go into like restriction and hating the way that they're eating a living.
00;44;10;29 - 00;44;19;26
Filly
So how do we ditch that mindset and then also apply strategies or changes that at long lasting and sustainable?
00;44;19;28 - 00;44;42;20
Helen
Yeah, with it. Yes. Well, I think the main thing is yeah, just to not rely on willpower because it's finite, it's really strong on a monday morning and it kind of checks off and like goes for a smoker about Wednesday morning, you can't rely on it. It's very unreliable and it runs out and doesn't check in until the following Monday.
00;44;42;20 - 00;45;05;17
Helen
So you need to have something that doesn't rely on willpower because when there's willpower and we can't have something, then we you know, as humans, it's just human nature to want to get away with as much as possible. So if you want to get away with as much as possible, congratulations just means you're human. So just to try to create something where we don't feel ripped off, deprived, go out.
00;45;05;20 - 00;45;28;02
Helen
So for me, my best practical tips would be to meal plan. Again, you can use you in a guide to help you with that, or you just ask your family What would they actually eat if you put it in front of them? Which is more practical maybe, and would save on grocery bills. So to have that already taken care of, you've already got the ingredients in and to have some quality outsources.
00;45;28;02 - 00;45;55;01
Helen
So you know, you might not want to make dinner every night. So where is there locally that you can get a decent gluten free, vaguely nutrient dense meal for the occasions when you do want to have a night off, obviously stash your freezer full of promise alternatives like pizzas, bread wraps, pastry, granolas cookies. You name it. We've got everything apart from ice cream, but we've got everything else you could ever desire.
00;45;55;03 - 00;46;13;27
Helen
And that can just be on hand, you know, like for just whipping up something easy at the end of the week. By Friday night is a great night to whip up a pizza base and just check every little scrap that's leftover from the week onto that. And even Alex Stewart from Lotus Life admits that a quality at source is good.
00;46;13;27 - 00;46;35;21
Helen
You can't do it all yourself. And look, you know, the food delivery business is huge. Like whether you're getting Woollies online or Uber eats, which is expensive, it's like $25 a meal, a family of four doing that a few nights a week. That's expensive. So why not source some good quality ingredients and have some healthy, convenient snacky things on board?
00;46;35;21 - 00;46;40;08
Helen
That's going to give you the convenience without the compromise and without without the deprivation?
00;46;40;10 - 00;47;01;28
Filly
Yeah, I think the big one for me was just finding delicious food that was healthy. Whether that was making it, buying it and also going on holidays. I didn't know anyone else does this, but I'd always like, let's just say we're going to Sydney. I'm like, Where are the best paleo? Well, like health food cafes or like healthy vegan cafes.
00;47;02;00 - 00;47;10;02
Filly
Awesome. Now, my family, we're going to, like, go to all these places and you're also going to enjoy it because the food is going to be delicious.
00;47;10;05 - 00;47;16;29
Helen
Yeah. And this food tastes so much better than conventional food. It's way tastier.
00;47;17;02 - 00;47;25;25
Filly
Especially once you've seen it. Yeah, I was going to say, especially once you've been eating it and like, it's just part of your life and then you go and have a crappy.
00;47;26;00 - 00;47;26;11
Helen
Chocolate.
00;47;26;11 - 00;47;30;11
Filly
Chip cookie and it's just like, this just tastes weird.
00;47;30;14 - 00;47;49;08
Helen
It doesn't even taste. Yeah, I know. It's like, what is it and what's in it? And it just sort of leaves you feeling like ripped off. And I think that's actually I mean, don't get me started. On how they process things in food labs to make it so you always feel a bit ripped off because you then want more, you know, it's just it's designed to be unsatisfying.
00;47;49;08 - 00;48;02;01
Helen
Whereas without one of our cookies, you have a cookie like, I'm done, my cookie hit my cooking need is is quenched. Yeah, so much more satisfying.
00;48;02;03 - 00;48;16;00
Filly
Especially the chocolate ones. It's just like, oh, yeah, chocolate fix done. Okay. It's been so awesome. Chatting, food, primal staff and the inner guide.
00;48;16;02 - 00;48;17;06
Helen
Don't forget Pam.
00;48;17;08 - 00;48;49;26
Filly
And Pam and Pam. I'll never forget Pam. So if our listeners want to ask two things, if there's listeners that want to get their hands on some primal alternative goodies, where can they go? And if there's anyone listening who is just like, you know what? This business opportunity of being able to cook at home, beautiful food, healthy food that is in line with my values and make money, how can we find out about those two things?
00;48;49;28 - 00;49;12;14
Helen
Yeah, great. Okay, so if you want to order the products, the best thing to do is to go and check out what we've got. So if you go to primal alternative dot com forward slash products, that will take you to what we've got, the macros are how many carbs it's got, what ingredients are in it, etc. and then order directly from your local Prime Minister.
00;49;12;19 - 00;49;15;01
Helen
That's the best way to do it. And you do that.
00;49;15;01 - 00;49;18;19
Filly
Through the website. You do that through the websites. Yeah.
00;49;18;21 - 00;49;51;16
Helen
Yeah. You'll get, you'll see the link. So I don't have a shop on my site so you'll go to directly. So kind of inside out because it's local, you know, compared to a normal food, we don't do normal. It's very alternative. We do things the other way round here. But if you're, you know, like you want to be of service in the world like Filip is, but you don't want to go to uni and, you know, see a degree and do years to develop a business and get a client list and goodwill and all of that kind of thing.
00;49;51;16 - 00;50;13;04
Helen
You can jump on board and get into the wellness industry and be a professional in six weeks with the Prime Minister licence. So the best place to go and check that out would be the primal alternative dot com forward slash licence. And also if you want to grab an info pack and just have a bit of a read about what it's all about, I've got a recipe in there to try as well.
00;50;13;06 - 00;50;22;00
Helen
That's primal alternative dot com forward slash info hyphen pack. But if you go on to the website it'll all be easy to find.
00;50;22;02 - 00;50;32;29
Filly
Awesome. I'll make sure we have show notes down below. But yeah, that's huge from one business owner to another, it takes a really long time to build a brand is really what.
00;50;33;01 - 00;50;33;20
Helen
What.
00;50;33;22 - 00;50;41;25
Filly
Prime A-listers are receiving as well. Okay well thank so much. It was lovely chatting.
00;50;41;27 - 00;50;49;17
Helen
Hmm. Always. Thank you. Filling.
00;50;49;19 - 00;50;59;22
Filly
Thank you so much for listening. We so appreciate you. If you'd like to give us extra smiles, drop us a review and spread the love. By sharing this episode.
00;50;59;24 - 00;51;18;05
Chris
You can also write your own state of burnout and the root cause contribute is by taking out ending body burnout assessment on our website. And if you're interested in learning about our group one on one ending body burn programs, shoot us a DM via Instagram or Facebook. We have the best day ever.
