31. Food Sensitivities, Grain-Free & the Primal Alternative Way with Helen Marshall

Filly is joined by Helen Marshall, founder of Primal Alternative, on today’s podcast episode. I came across the Primal Alternative brand five or so years ago, and fell in love IMMEDIATELY with the grain-free, wholefood bakery products. Bread, cookies, granolas, pizza bases, pastries, wraps - Primal Alternative has you covered, making healthy eating and eating to a protocol (low-fodmap, Paleo, Keto, Vegan, nut-free, etc) covered! It was great chatting to Helen about her own body burnout journey, how Primal Alternative came about, and how she has created a unique business model, helping other women bake grain-free products from home with the Primalista Licence and make money.  


About Helen Marshall


Helen’s mission is to empower people to be accountable to their purpose with a new business model of freedom – the Primalista Licence.

The model was born from a desire to share a successful grain free food business model.  As a health coach, Helen saw first hand how people ‘fell off the wagon’ as they missed comfort food staples like bread, pizza, pastries and cookies.  So she created nourishing alternatives to the foods everyone loves and they literally sold like hot cakes.

Helen gets the struggles many face finding a vocation that aligns with their values. She packaged everything she’d learnt about creating a food business from home whilst on a healing journey, raising a family and designing a lifestyle around the things she loves.

The Primalista Licence meets the needs of many people in all areas of their lives: vocational, financial, mental, spiritual, social, physical & familial. To date over 291 Primalistas have joined Primal Alternative in Australia, New Zealand, USA & UK.

Before ditching the rat race, she was a Fitness Instructor and Personal trainer then a Business Manager for a leading recruitment company in the city.  Helen has interviewed people all of her life listening to their desires around health, work and lifestyle and has combined those skills to bring her greatest contribution yet – the Primalista Licence.

Helen lives on 100 acres of wilderness in Albany, WA with her husband Mike and their teenage children Sam & Milly. She likes Body Balance, Body Step + Body Pump, massage, coffee with her bestie, sunbathing, meditation, walks in nature and champagne in the spa.


In today’s episode, Helen talks to Filly about:


  • Helen’s body burnout story - food sensitivities, SIBO, leaky gut, fatigue, brain fog & more.
  • How Helen healed using food as medicine, lab testing & protocols, and deeper root-causes around stress.
  • How Primal Alternative was born, after Helen started health coaching and realised so many women were struggling to eat healthy and cooking everything from scratch.
  • The moment the Primalista licence business model dropped into Helen’s mind, after looking at beliefs and aligning with her values. 
  • A segway into accessing your inner guide.
  • How you can ditch deprivation and apply long term dietary and lifestyle changes.

Show Note Links: 


Buy the Pre-release of Ending Body Burnout book & get $291 bonuses


Order Primal Alternative products here


Find your local Primalista here


Become a Primalista here


Take Chris & Filly’s Ending Body Burnout Assessment here


Check out how you can work with Chris & Filly Functional Medicine here

Disclaimer: This Ending Body Burnout Show podcast and any information, advice, opinions or statements within it do not constitute medical, health care or other professional advice, and are provided for general information purposes only. All care is taken in the preparation of the information in this Podcast. Chris & Filly Functional Medicine does not make any representations or give any warranties about its accuracy, reliability, completeness or suitability for any particular purpose. This Podcast and any information, advice, opinions or statements within it are not to be used as a substitute for professional medical, psychology, psychiatric or other mental health care or natural medicine health care. Chris & Filly Functional Medicine recommends you seek  the advice of your doctor or other qualified health providers with any questions you may have regarding a medical condition. Inform your doctor of any changes you may make to your lifestyle and discuss these with your doctor. Do not disregard medical advice or delay visiting a medical professional because of something you hear in this Podcast. To the extent permissible by law Chris & Filly Functional Medicine and the Ending Body Burnout Show Podcast  will not be liable for any expenses, losses, damages (including indirect or consequential damages) or costs which might be incurred as a result of the information being inaccurate or incomplete in any way and for any reason. No part of this Podcast can be reproduced, redistributed, published, copied or duplicated in any form without the prior permission of Chris & Filly Functional Medicine.